Welcome, I'm Isabella
As a multidisciplinary designer with background and experience in Industrial and Graphic Design, I have created and worked on a diverse range of design projects, from light objects to luggage, and from graphic assets for marketing to branding projects.
I have worked alongside the CEO, Product development Managers, Creative Directors, Marketing Managers and Graphic Designers on the creation of different products, digital and physical for clients such as Walmart, Target, Sam's Club, Kohl's, QVC, among others.
Currently learning more about UX/UI design, as well as getting into all the new Generative Ai tools to grow my design impact.
My skills
Figma
Illustrator
Photoshop
Indesign
Branding
I have lead the creation of new brand identities for startup and new product companies, resulting in a significant increase in website traffic and brand recognition, and helping the brands to establish a foothold in a competitive market.
10+ Projects
Industrial Design
My designs includes various products such as luggage, furniture, POP, setting experiences, among others. I have designed and co-designed new products that contributed to increase in sales and attracted new B2B clients.
20+ Projects
Marketing Assets
Successfully increased sales to B2B clients through the development of visually appealing product catalogues and business decks for pitching new services. Have also designed effective digital marketing assets for web, ads, and social media.
100+ Projects
Web Design
I have worked on creating visually appealing and user-friendly website designs. I use tools like Adobe Creative Cloud and Figma to design layout, UI and aesthetics. I have collaborate with development and IT teams for functional execution.
15+ Projects
Design Thinking
As an Industrial Designer I consider Design thinking as a powerful method for creating great products. I have been reading 'Sprint" by Jake Knapp, a book about the 5-day design thinking method and I am interested in trying it out!
Design Thinker
UX/UI
My experience in industrial and graphic design has given me a strong understanding of user-centered design and a keen eye for visuals. I'm currently using these skills on an app design, creating wireframes and mockups, design user flows, etc, while also training myself in Coursera's Google UX design course.
Currently working on a project
Colombian creative mind. Living in Montreal since 2017.
Industrial Design Bachelor's Degree
Languages: English, French, Spanish (native speaker), Italian
My Values
Appreciate Everyone's views
Ask And discover others' experience
Get inspired And inspire
Collaborate To get further
Learn Everyday
Self-evaluate And become better
Soft Skills
Empathetic: Can easily stand in other people's shoes
Good Listener: to understand the client's needs and feedback
Respectful Communicator: I convey messages in a clear and considerate way
Solution Finder: In times of trouble my mind stays open to find new possibilities
Shared Leadership: I value the input of all the team members and delegate tasks based on strengths to ensure the projects are delivered on time.